Portfolio
Here are a few examples highlighting my imaginative vision and skilled craftsmanship
2022
Click here to view the commercial
We’re GoodGood Pet Commercial - Art Director
Our client Good Good was envisioning a utopian world in which people and pets live in harmony with the land. For this Commercial I led a team of talented artists at Fonco Studios to create Good Good Land as a miniature.
The landscaping textures and colors were created out of foam, paint and flocking. To create the architecture we used a combination of 3D printing and laser cutting. The interior of the Good Good Lab also created in minature with walls, beakers, and other lab equipment. This was then used to create a full scale lab as seen in the commercial.
2023
Ginormo! Web Series - Production Designer
For YouTube star Steven He’s retro Sci-Fi series Ginormo, I had the opportunity to stylize the production based on classic Japanese Kaiju shows.
I took part in designing interiors, costumes, props, miniature landscapes, hero robots and Kaiju monsters for this 6 episode series. I barrowed color palettes, aesthetic shapes, and costume designs which were all inspired from the 70’s Era. This project was one of my favorite to work on because of the freedom I had to make something fun and unique.
Click here to view Episode 1
2023
As the Art Director for this Disney+ short film documentary, I led our team in bringing the extraordinary life of Stan Lee to the screen through the enchanting world of miniatures. We told the story of Stan Lee from his humble beginnings as a child, to his role in bringing Marvel comics mainstream. We began by creating miniature versions of the streets of New York City to the offices of Jack Kirby. Every set was crafted with precision and passion to authentically display Stan Lee's visionary storytelling.
Disney+ Stan Lee Documentary - Art Director
Click here to view the Trailer
As my role as Project Supervisor, I ensured that both booth designs were executed flawlessly based on the clients vision. From initial concept development, to final installation, the result was a Comic Con showcase that dazzled fans and industry insiders alike.
My team and I were able to showcase the intersection of art, entertainment, and pop culture in thrilling and innovative ways. Creating a life like New York City alley for Spiderman and Miles Morales with Venom close behind, and a X-Men kiosk despensing Kith shoes from a spinning hidden shelf.
Comic Con - Sony PlayStation and Kith - Project Supervisor
2023
Social
Maren Morris Music Video - Art Director
2023
As the Art Director for Maren Morris' music video, I had the distinct pleasure of bringing a miniature country town to life, setting the stage for a visually captivating journey through the heartland. I had the unique opportunity to reference the small town I grew up in, which helped to apply a realistic sense of detail and a flair. This project was a quick turn around. I created the design and oversaw the construction of the miniature with a matter of a few days. The idyllic scene served as the backdrop to tell the story of small town girl starting a new chapter in her life, much like my own story.
Click here to view the music video
Click here to view the Instagram page
Dr Bombay Ice Cream- Social Media Ad- Art Director
2023
From mouthwatering product photography to engaging scenic miniatures, I crafted a display that showcases the essence of Dr. Bombay Ice Cream's brand. Each set was thoughtfully designed to evoke a sense of indulgence and whimsy, inviting followers to embark on a deliciously delightful adventure with every scroll. Each photograph represents the flavors display giving people the ability to almost taste the ice-cream before they buy it.
LA Metro Rude Dude Costume - Art Director
2023
As the Costume Fabricator for LA Metro's larger-than-life character, Rude Dude, I had the exciting task of bringing this giant orange monster to life. Through attention to detail and a commitment to quality craftsmanship, I created a costume that not only captured the imagination of audiences, but also reflected the personality and energy of LA Metro's brand.
As Rude Dude roamed the streets, spreading joy and laughter, I took pride in knowing that my work contributed to creating memorable experiences for commuters and community members alike..
Click here to view the commercial
Jon Batiste Custom Headphones- Art Director
2023
For Jon Batiste's custom headphones, I had the privilege of bringing an essential accessory to life, ensuring it complemented the artist's unique style and musical mastery. The theme of the artist’s album cover was “feeling the vibe” and this manifested the look of the headphones. With meticulous attention to detail I delivered these original custom designed headphones (pictured above) which truly represented Jon Batiste’s vibe. I oversaw the craftsmanship that seamlessly integrated Jon Batiste's aesthetic vision and style, and the headphones have now become synonymous with his brand identity.
Click here to view his Instagram page featuring the headphones
Jimmy Fallon Frito Lay Commercial - Art Director
2021
As a member of the team of Art Directors for Frito Lay's "Share More Joy" commercial featuring Jimmy Fallon, I led the creation of captivating miniature sets. These sets brought to life the spirit of sharing and celebration of the 2021 Christmas season. One standout scene featured a bustling miniature New York City, complete with intricate details like a working miniature subway system surrounded by iconic landmarks.
With a short deadline and many sets to complete I guided my artists tactfully so that we can bring the vision of the director to life and telling the story of how the Lay’s brand brings families together.
Click here to watch the commercial
Holey Moley Season 2 Miniature- Art Director
2020
As the Art Director for the Holey Moley II miniature, I had the opportunity to oversee the creation of a intricate miniature replica of the show's iconic golf courses. With my meticulous attention to detail , I led a talented team of artists in bringing these fantastical landscapes to life on a miniature scale.
I executed the logistics of bringing the full size sets to a miniature form to accurately depict each hole that the contestants played on. I led a team of sculptors, painters, and electricians to recreate the course in graphic detail, all the way from the lush greenery to the motorized hazards.
Madison Calley Photoshoot - Set Director
2021
As the Set Decorator for Madison Calley's enchanting photoshoot, I had the pleasure of bringing fantastical elements to life, including a giant seashell reminiscent of Venus and a heavenly floating cloud.
The centerpiece of the set was a towering seashell, evoking the timeless beauty and allure of Venus emerging from the sea. I personally hand painted the shell with a color palette that represents the inside of a sea shell. The seashell was then used as a stunning backdrop for Madison Calley's ethereal portraits, infusing the photoshoot with a sense of otherworldly elegance and romance.
I also sculpted fiberfill to represent clouds so that she can lay in it and appear as though she is a goddess in the heavens.
Kelsea Ballerini Music Video Miniature - Art Director
2022
As the Art Director for Kelsea Ballerini's music video’s minature, "If You Go Down (I'm Goin’ Down Too)" I had the exciting task of creating a miniature suburban cul-de-sac with a delightfully offbeat twist. The inspiration was taken from the city of Tim Burtons Edward Scissorhands. Combining that with the song's whimsical lyrics and playful energy, I curated a neighborhood setting that combined elements of idyllic charm with unsettling bleakness.
Click here to watch the music video
Wizard School Dropout - Art Director
2019
As the Art Director for Eko's interactive show "Wizard School Drop Out," I had the exciting opportunity to design a immersive world where comedy and drama intertwine with a touch of magic. Drawing inspiration from the show's unique blend of humor and fantasy, I curated visually captivating sets that brought the story to life in a truly interactive way.
Eko allows you to create your own story by selecting decisions for the main character. Each selection had to be accounted for in design and brought to reality with supernatural props or otherworldly sets.
Click here to watch the behind the scenes